Create a graphic or use a photo pointing to or interacting with the reply bar at the bottom.Share a photo of the proper format, form, or result of something with arrows and labels showing what makes it work.Create an illustration or graphic of a compelling stat or fact and then overlay your face reacting to it on top.Mixing real photos with graphic illustrations is a growing design trend for landing pages and websites-why not incorporate it into your Story? In the example below by Cypress Avenue Works, we see a photo of one of its dog vests with a graphic of the design used for it overlaid on top. Share candid photos of your team members throughout the day and ask your followers to pick which emoji best represents them.Juxtapose pictures of your product or services with famous photos or celebrity photos that bear resemblance or represent similar concepts.
More emoji-related Instagram Story ideas: Who knew a plane could be cute? There are as many ways to adapt this Instagram Story idea to your business as there are emojis-you could have Stories for weeks! This Instagram Story by KLM Royal Dutch Airlines reads “We’re not too fond of Mondays either, but we’ve got some blues that aren’t so bad…” It then shares a series of hilarious and adorable images of its planes that match with emojis. Be sure to tie these back to one of your core values or your mission.Have employees ask their kids what they think terms and topics in your industry mean.Take employee selfies with distortion lenses.Come up with a mascot or figurine to represent your business and use your Story to chronicle its travels.Here are some more “out there” Instagram Story ideas: If you want your message to be heard, you don’t have to be loud-just different. Does it stand out and help support Oatly’s mission statement? Also yes. Oatly uses its Instagram Story to promote new episodes of The New Norm&al Show-which uses humor and ridiculousness to spread its message. It’s on a unique mission to shift consumption of animals to plants to help preserve the planet, and what better way to do that than with oat milk carton puppets? Oatly’s loud (but not obnoxious) visual style is a perfect representation of its brand voice. Let’s kick off the list with some creative ideas, some of which are on the funnier end of the spectrum. Lucky for you, I have curated over 73 creative and cool Instagram Story ideas to tide you over for…well, forever maybe. That means that 1) Instagram Stories are important for social media marketing and 2) you need to post every other day-potentially more than your creative juices can keep up with. Not only are one-third of the most viewed Stories from businesses, but also, according to Rival IQ the top 25% most active brands publish Instagram Stories at least 17 times a month.
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